|WDAZ-TV, Grand Forks|
it. Dullum is a fixture in the community and many unhappy viewers have used social media to vent frustrations over his dismissal.
This should send a loud message to TV news operations: viewers want to see news that's relevant to them and their community. That's how loyalty is built with viewers. The more local a newscast is, the more it's valued and the more it's watched.